This project started as a response to a live brief for the D&AD New Blood Awards. The Original Morris Co. brief challenged us to develop a social media and out-of-home (OOH) campaign that would highlight the company's rich history and tradition of handmade craftsmanship while also driving engagement towards their new e-commerce platform.

To develop my campaign, I researched Morris, his designs, and the company’s history to uncover a compelling narrative. One of the most iconic patterns in his collection, The Strawberry Thief, was inspired by a real-life moment—Morris watching thrushes steal strawberries from his garden. When I came across this story, I could instantly visualize the scene. It’s a timeless and relatable tale that connects with people of all ages.

My campaign features a printed illustrated narrative and moving image animation, along with my own introduction. For further details about this project see my blog post.